Tuesday, May 27, 2008

HubSpot Helps Makana Solutions Double Sales Leads While Measuring Internet Marketing ROI with Closed Loop Marketing

-- Makana Solutions Generates More Website Traffic and Increases Conversion Rates with Inbound Internet Marketing While Closing the Loop with HubSpot Professional and Salesforce.com --
News Facts

Makana Solutions, a company that helps small businesses develop strategic and effective sales compensation plans, was looking to implement an integrated Internet marketing program that would generate more traffic and leads for their sales and marketing team.

Arthur Gehring, Director of Marketing at Makana Solutions, is a small marketing team that was looking to implement an inbound marketing program. Gehring was also looking for detailed information on all the prospects coming to the website as a way to help the sales team act quickly and close deals.
Prior to working with HubSpot, Gehring used a combination of outbound and inbound marketing programs such as email blasts, direct mail and webinars to increase leads but was unsatisfied with the results. Gehring was piecing together many different marketing tools to manage his programs, but he found this approach inefficient and ineffective.

HubSpot worked with Makana Solutions to implement the HubSpot integrated inbound marketing system to optimize his website and launch and analyze his marketing campaigns. After seeing the fast increase in website traffic and leads, Makana Solutions opted to implement HubSpot Professional.

HubSpot Professional is an inbound Internet marketing system that enables closed loop marketing, linking lead intelligence from your website to Salesforce.com and generating marketing reports showing which leads or campaigns produced actual customers.
The implementation of HubSpot has generated the following results:

Increased website traffic by 200% in three months

Traffic from organic search tripled in five months

Now ranking on first page of organic Google search results for key search terms including "sales compensation plans", "sales comp plan" and "sample commission plan"

Leads generated increased three-fold over the past three months, and lead conversion rate doubled in the same time
Helped the sales team close stronger business leads

Implemented closed loop marketing by tracking closed deals back to marketing campaigns by integrating HubSpot Professional and Salesforce.com

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Saturday, March 22, 2008

Session: Google’s 5 Tips to Succeed in Universal Search


As mentioned in a previous post, universal search is a hot topic here at SMX West.
My first session of the day: The Blended Search Revolution revealed insights from the major search engines about how they are ‘compiling’ the universal search results and how companies should take advantage of the opportunity.

Universal search leverages new content such as news results, images and videos.
Specifically, David Bailey from Google shared these five tips (some obvious, some maybe not) to take advantage of the specialized results:

1. Publish high quality, well captioned images2. Create a Google video sitemap3. Update business listings in local business center4. Submit your feed to Google product search5. Create a high-quality company blog

The important item to remember is that this generation of search should not be scary for companies. If you’re not quite ready to submit your videos to YouTube, start with a video site map, as mentioned above. The results may not come as quickly, but at least you’re in the game.

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Twenty Five Tips for Marketing Your Blog

With so many blogs being created every day, it’s a mystery to many bloggers how to make their blog stand out. There are many types of blogs or purposes for blogs and a certain number of tactics are applicable to just about all of them.Some companies choose to hire a blog consultant, but others like to try things internally. For those “DIY” companies and individuals interested in practical tips for marketing and optimizing a business blog, try out the following list of blog marketing and optimization tips:

Decide on a stand alone domain name www.myblog.com or directory of existing site www.mysite.com/blog. Sub domain is also an option blog.mysite.com. Avoid hosted services that do not allow you to use your own domain name!
Obtain and install customizable blog software - WordPress and Moveable Type are my favorites.
Customize blog look and feel templates - aka design.
Research keywords and develop a glossary - Keyword Discovery, WordTracker, SitePoint, SEOBook Keyword Research.

Optimize the blog:
Template optimization - RSS subscription options, social bookmark links, HTML code, Unique title tags, URLs, Sitemap

Add helper plugins specific to WordPress or MT
Create keyword rich categories (reference your keyword glossary)
Enable automatic trackback and ping functionality.

Create Feedburner Pro account and enable feed tracking.
Setup a Google account for Sitemap, validate and prep for future submission.
Identify authoritative blogs, web sites and hubs for outbound resource links and blogroll.
Format archived posts, related posts.

Enable statistics for tracking - Google Analytics, ClickTracks.
Submit RSS feed and Blog URL to prominent RSS and Blog directories / search engines.
Engage in an ongoing link building campaign.

If podcast or video content are available, submit to Podcast and Vlog directories.
Submit blog url to paid directories with categories for blogs - Yahoo, BOTW, bCentral, WOW, JoeAnt.

Optimize and distribute a press release announcing blog.

Request feedback or reviews of your blog in relevant forums, discussion threads. If you have a resourceful post that will help others, point to it.

Research and comment on relevant industry related blogs and blogs with significant centers of influence.

Post regularly. If it’s a news oriented blog, 3-5 times per day. If it’s an authoritative blog, 3-5 times per week, but each post must be unique and high value.

Monitor inbound links, traffic, comments and mentions of your blog - Google Alerts, Technorati, Blogpulse, Yahoo News, Ask Blogs and Feeds.

Always respond to comments on your blog and when you detect a mention of your blog on another blog, thank that blogger in the comments of the post.

Make contact with related bloggers on AND offline if possible.

When making blog posts always cite the source with a link and don’t be afraid to mention popular bloggers by name. Use keywords in the blog post title, in the body of the post and use anchor text when you link to previous posts you’ve made.

Use social networking services, forums and discussion threads to connect with other bloggers. If they like your stuff, they will link to you.

Remember when web sites were a new concept and the sage advice to print your web address everywhere you print your phone number? The same advice applies for your blog.

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Monday, February 11, 2008

Build a Profitable eBay Business FAST!

Learn the "eBay Success System" HUNDREDS of our clients have used to build wildly profitable online businesses...
... selling everyday items on eBay!

If you've been struggling to start or expand an Internet business, this may be the most important report you'll ever read!
Because in this exclusive report, we'll be revealing the EXACT system hundreds of our clients (people just like you!) are using to generate thousands... even TENS OF THOUSANDS of dollars EVERY SINGLE MONTH with their eBay businesses...
WITHOUT a website,
WITHOUT a ton of start-up capital,
WITHOUT being a computer techie, and
WITHOUT any business experience!



PLUS -- if you have an EXISTING Internet business -- we'll show you how to *explode* your sales by expanding into eBay's giant online auctionplace where over $158,000,000 worth of goods are sold every day!

Even if you already have an eBay business, you can use our system to rocket it to new levels of growth.
Click here to read the "Insider Secrets to Selling on eBay" report now!

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25 part course on "How To Profit From Ipod Movies" FREE

I won't waste your time with a long story here. There's a great deal on the table, and I don't want you to miss out on it.... This is a huge, 25 parts, course on "How To Make Money With Ipod Movies". Below is actual list of content of this course. I decided to give this course free to public to give everybody chance for better living.


How Others Are Earning With iPod Movies, and How You Can Too
The Growth of the Ipod and How You Can Profit From It
Things to Consider When Selling Ipod Movies
The Importance of Customer Service When Selling Ipod Movies
Tips for Designing and Running an Ipod Selling Web Site
Why Selling Movies for the Ipod May Be the Right Choice
Selling Ipod Ready Movies and Where to Get the Best Movies
Harnessing the Power of the Ipod Movie
The Smart Way to Play the Video Ipod Revolution
Understanding the Power of Ipod Movies
Things to think about when selling Ipod movies
Marketing considerations for the Ipod movie sale web site
Internet sales and the importance of the right product
Tips for growing your business by selling Ipod movies
Setting up a new business selling Ipod movies
Selling movies for the Ipod and where to get the movies
Why the Ipod is much more than a music player, and how you can benefit
Starting an Ipod movie business and the importance of the consumer perspective
Selling Ipod movies and the secret of success
Why selling Ipod movies is the next great internet business
Selling Ipod movies and finding the right business model
How to make money reselling movies for the Ipod
The coming boom in movies for the Ipod
Why selling Ipod movies will be such a hot business
Tips for making your Ipod movie selling business a rousing success

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Friday, February 1, 2008

Everyone Starts At Zero? Even Your Hero.

Everyone starts at zero. Every single entrepreneur you will hear of or learn from started with zero web sites, zero products, zero visitors, zero subscribers and zero sales. The difference is they decided to get to work and start building from there. Inexperience, lack of funding, no products, no list is where you most likely will be starting from as well. How far you build from there is up to you.

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