Session: Google’s 5 Tips to Succeed in Universal Search

As mentioned in a previous post, universal search is a hot topic here at SMX West.
My first session of the day: The Blended Search Revolution revealed insights from the major search engines about how they are ‘compiling’ the universal search results and how companies should take advantage of the opportunity.

Universal search leverages new content such as news results, images and videos.
Specifically, David Bailey from Google shared these five tips (some obvious, some maybe not) to take advantage of the specialized results:

1. Publish high quality, well captioned images2. Create a Google video sitemap3. Update business listings in local business center4. Submit your feed to Google product search5. Create a high-quality company blog

The important item to remember is that this generation of search should not be scary for companies. If you’re not quite ready to submit your videos to YouTube, start with a video site map, as mentioned above. The results may not come as quickly, but at least you’re in the game.