HubSpot Helps Makana Solutions Double Sales Leads While Measuring Internet Marketing ROI with Closed Loop Marketing
-- Makana Solutions Generates More Website Traffic and Increases Conversion Rates with Inbound Internet Marketing While Closing the Loop with HubSpot Professional and Salesforce.com --
News Facts
Makana Solutions, a company that helps small businesses develop strategic and effective sales compensation plans, was looking to implement an integrated Internet marketing program that would generate more traffic and leads for their sales and marketing team.
Arthur Gehring, Director of Marketing at Makana Solutions, is a small marketing team that was looking to implement an inbound marketing program. Gehring was also looking for detailed information on all the prospects coming to the website as a way to help the sales team act quickly and close deals.
Prior to working with HubSpot, Gehring used a combination of outbound and inbound marketing programs such as email blasts, direct mail and webinars to increase leads but was unsatisfied with the results. Gehring was piecing together many different marketing tools to manage his programs, but he found this approach inefficient and ineffective.
HubSpot worked with Makana Solutions to implement the HubSpot integrated inbound marketing system to optimize his website and launch and analyze his marketing campaigns. After seeing the fast increase in website traffic and leads, Makana Solutions opted to implement HubSpot Professional.
HubSpot Professional is an inbound Internet marketing system that enables closed loop marketing, linking lead intelligence from your website to Salesforce.com and generating marketing reports showing which leads or campaigns produced actual customers.
The implementation of HubSpot has generated the following results:
Increased website traffic by 200% in three months
Traffic from organic search tripled in five months
Now ranking on first page of organic Google search results for key search terms including "sales compensation plans", "sales comp plan" and "sample commission plan"
Leads generated increased three-fold over the past three months, and lead conversion rate doubled in the same time
Helped the sales team close stronger business leads
Implemented closed loop marketing by tracking closed deals back to marketing campaigns by integrating HubSpot Professional and Salesforce.com
News Facts
Makana Solutions, a company that helps small businesses develop strategic and effective sales compensation plans, was looking to implement an integrated Internet marketing program that would generate more traffic and leads for their sales and marketing team.
Arthur Gehring, Director of Marketing at Makana Solutions, is a small marketing team that was looking to implement an inbound marketing program. Gehring was also looking for detailed information on all the prospects coming to the website as a way to help the sales team act quickly and close deals.
Prior to working with HubSpot, Gehring used a combination of outbound and inbound marketing programs such as email blasts, direct mail and webinars to increase leads but was unsatisfied with the results. Gehring was piecing together many different marketing tools to manage his programs, but he found this approach inefficient and ineffective.
HubSpot worked with Makana Solutions to implement the HubSpot integrated inbound marketing system to optimize his website and launch and analyze his marketing campaigns. After seeing the fast increase in website traffic and leads, Makana Solutions opted to implement HubSpot Professional.
HubSpot Professional is an inbound Internet marketing system that enables closed loop marketing, linking lead intelligence from your website to Salesforce.com and generating marketing reports showing which leads or campaigns produced actual customers.
The implementation of HubSpot has generated the following results:
Increased website traffic by 200% in three months
Traffic from organic search tripled in five months
Now ranking on first page of organic Google search results for key search terms including "sales compensation plans", "sales comp plan" and "sample commission plan"
Leads generated increased three-fold over the past three months, and lead conversion rate doubled in the same time
Helped the sales team close stronger business leads
Implemented closed loop marketing by tracking closed deals back to marketing campaigns by integrating HubSpot Professional and Salesforce.com
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